Buma Music In motion
Music in Media Awards is een initiatief waarmee we de kracht van muziek in media vieren én de creatieve lat hoger leggen. Omdat muziek vaak onderbelicht blijft in campagnes, zetten we met deze award show het belang van sound, score en synch centraal. Van commercials tot series, van jingles tot vormgevingen als het de ervaring verrijkt, hoort het hier thuis. Voor merken, makers en muzikanten die weten: zonder sound, geen soul.
People tend to perceive automotive marketing as traditional, lacking novelty and the ability to connect with younger, tech-savvy audiences. Known for its innovative spirit, BMW launched its new all-electric and highly digital iX2 model. With the rise of AI, the metaverse and Web3, we saw a unique opportunity to bridge the gap between the physical and the digital: by letting the iconic virtual influencer Lil Miquela take the wheel and find her way into our world, bringing along her social audience of more than 8.2 million people.
People tend to perceive automotive marketing as traditional, lacking novelty and the ability to connect with younger, tech-savvy audiences. Known for its innovative spirit, BMW launched its new all-electric and highly digital iX2 model.
